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Wednesday, May 6, 2015

The World Bank starts a Nudge Unit

Or at least it will be referred to more formally as the Behavioral Innovations Lab (BIL). I just received an email that they are recruiting for post-docs.
Areas where the BIL may work include: using social motivations to reduce energy consumption and increase tax payments; activating social norms to improve child nutrition and reduce open defecation; lifting the aspirations of job-seekers in the formal and informal sectors; promoting road safety; and deploying nudges and reminders to help poor individuals save more, start businesses, and make healthier choices.
Pretty cool. Indeed, an important insight that has come out of development economics these days is that small changes can lead to big impacts. Will be interesting to see what kind of interventions come out of this unit.