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Thursday, January 5, 2012

More Fun in the Philippines

The new slogan doesn't particularly strike me, but the campaign seems promising, especially if it is able to utilize social media effectively, as it looks poised to do (I hope it does!). You can almost imagine the website being highly interactive, where tourists can post their Philippine adventures and locals can give tips -- a virtual place to meet up.

Here's the link to the website #itsmorefuninthephilippines

I did my part today during the first day of classes by introducing myself to my students as a native Filipino who grew up in the country where the legendary Manny Pacquiao hails. This generated reactions from Floyd Mayweather fans, as expected. But I did promote the Philippines as a wonderful country to visit.

There are over 9 million Filipinos overseas - 10% of our population. These folks make the most natural ambassadors to potential tourists in the country. The challenge lies in how to mobilize this group to get their friends, their friends' friends, to take another look at the Philippines,

I hope those at tourism can make use of them, us, somehow.


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